Food delivery platform Swiggy's commercials are iconic for their clever wordplay. They have mastered the art of using puns, rhymes, and references to craft catchy slogans and ads that stick in your mind. Their social media team is always ready to dish out some laughs and they have done it again. Take their recent interaction on X (formerly Twitter), for example. Someone posted a picture of a roti with a smiley face, with the caption, “Mom told me to rush to the kitchen immediately so she could show me this roti with a smiley face,” and the internet went wild. The post quickly went viral, catching Swiggy's eye in the process.
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See the post here:
Swiggy retweeted, referring to the roti as “hasti” (which translates to 'laughing' in Hindi), cleverly turning the Hindi word “roti” (meaning “crying”). Their caption read, "Roti? No, this is hasti."
Other users flocked to the comments of the post.
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“Happiest roti I've ever met,” a user wrote.
Another user commented, “If Oswald was a roti,” referring to the purple cartoon octopus.
Someone chimed in, saying this was the “cutest roti I've seen in my life.”
“The roti so happy,” read another comment.
We all love roti, but there are other delicious Indian flatbreads you can try at home. Click here to know.