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New Delhi Television is, and has been for more than a quarter century, a pioneer in India’s news television. Founded in 1988 by Radhika Roy and Prannoy Roy, NDTV is today the most watched and the most credible and respected news and lifestyle network in India. From the path-breaking “The World This Week” (nominated as one of India’s 5 best television programmes since Independence), the first private news on Doordarshan “The News Tonight”, producing India’s first 24-hour news channel “Star News” and the country’s first ever 2-in-1 channel Profit-Prime, NDTV has been at the forefront of every single news revolution.
NDTV is most proud of how its work impacts the real world and how it is using its powerful reach to campaign for and with the people of India. 27 years of dedicated and innovative programming has brought into focus a number of social issues ranging from the 7 Wonders of India; Save Our Tigers; the Greenathon and Jeene ki Asha to Marks for Sports; Support My School; the University Sports Championships and the most recent Health4U campaigns on Heart Care, Diabetes, Cancer and Organ Donation, Banega Swachch India, the Road to Safety and What’s your Choice? campaigns. Seen as an honest, unbiased and fearless crusader, NDTV’s sustained and award winning campaigns against injustice and human rights violations have forced apathetic governments to act, legislation to be changed and made the nation aware of the power of the people.
Its channels NDTV 24x7 (English), NDTV India (Hindi) and India’s first ever 2-in-1 channel NDTV Profit-NDTV Prime (Business and Infotainment) continue to raise the standards of journalism with innovative programming and uncompromising integrity.
Over the years, NDTV has expanded its brand portfolio to seize opportunities in the ‘beyond news space’ and has step-down subsidiaries: NDTV Lifestyle, NDTV Convergence (triple play; to exploit the synergies between television, Internet and mobile and owns the website ndtv.com) and NDTV Worldwide offering high end consultancy for setting up of local television news channels in emerging markets across the world.
NDTV has offices and studios across the country which house India's most modern and sophisticated production, newsgathering and archiving facilities with award winning production and creative teams.