Dairy brands Amul and Mother Dairy have increased the price of milk by two rupees per litre, with effect from today (August 17, 2022). As per a report in ANI, the decision has been taken keeping the rise in input costs in mind. Reportedly, this is the second hike by the brands in nearly six months. Earlier in March, both Amul and Mother Dairy increased milk price by two rupees per litre. A PTI report further states, that the companies were "compelled" to increase the liquid milk price. The states that are facing a hike in milk prices are Gujarat (Ahmedabad and Saurashtra), Delhi-NCR, West Bengal, Mumbai and a few other markets.
As per the updated pricing, Mother Dairy is selling full cream milk for Rs. 61 per litre, which was available for Rs. 59 per litre earlier. Tonned milk is now priced at Rs. 51, while double tonned will be available for Rs. 45 per litre. Mother Dairy's cow milk is now being sold for Rs. 53 per litre, reports PTI.
ANI further states, post the revision, Amul Gold is now available for Rs. 31 per 500ml; whereas Amil Taaza is priced at Rs. 25 per 500ml. Amul Shakti is now being sold at Rs. 28 per 500ml, reads the report.
The news in no time garnered attention across the country and people took to social media to react to it. "Amul milk prices hiked by Rs. 2 per litre. Now we can't even say "doodh maangoge kheer denge (ask for milk and I will give you kheer)" to enemies because doodh to itna mehenga hogaya hai (milk price has increased)," wrote a person on Twitter. Another tweet read, "Amul has raised milk prices by Rs. 2 per litre yesterday. That's a hike of around four percent per litre."
A third comment reads, "Vaise as the saying goes from trusted sources "there is no manhagaai (inflation)", and we are advised to pour less milk over tea to keep fitness fit, surprisingly, how Amul, Mother Dairy raised similar amounts simultaneously, unless it is some cartel working behind."
Find some other tweets below:
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