Food delivery application Zomato has been in the news recently for more than one reason. Recently, their advertisement featuring Hrithik Roshan received immense flak for multiple reasons. And now, the delivery aggregator has reportedly discontinued its membership program called 'Pro'. According to latest reports, Zomato has closed new sign ups and renewals for Zomato Pro. This was a members-only program that assured food delivery on priority and also plenty of savings with hefty and exclusive discounts. The announcement of the discontinuation of Zomato Pro was also shared on Twitter by the verified handle 'Zomato Pro Help'. Take a look:
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The food aggregator application had already announced they would be discontinuing 'Zomato Pro Plus' and even revised the terms for their credit card. They confirmed the same on their Twitter handle @ZomatoProHelp in response to a customer's query. "Please be informed that Zomato Pro Plus is unavailable for renewal as we are working on a new experience for you. We will get back with an update soon. We'd also like to thank you for being a part of the Zomato Pro program," read the response by the handle. "We hope to serve you better with our updated program. Please stay tuned to your Zomato app for further offerings/updates around the same," they added.
On queries about the update and when it will be rolled out, the Twitter handle mentioned, "We will not be able to specify the timeline but what is for sure is that we are as eager as you to unfold the update to you."
A Zomato spokesperson told Indian Express, "We are taking feedback and working closely with our customers and restaurant partners to craft a new program. Meanwhile, we are not onboarding new members and merchant partners to Zomato Pro and Zomato Pro Plus. While active members can continue to get their benefits as promised, they will not be able to extend/renew their memberships once their membership tenure expires," the spokesperson added.
Twitter users shared their reactions to the announcement of Zomato Pro being discontinued. Take a look:
What do you think Zomato will come up with? Share your responses in the comments below.