As online grocery shopping becomes increasingly common, product quality remains an important concern for consumers. A recent post on X has brought attention to one such complaint after a customer alleged that a pack of Fru Bon Low-Fat High-Protein Paneer delivered through Blinkit was "fake" or adulterated. Sharing a video of the product, he claimed it had an unusual stiffness and questioned its quality.
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Customer Alleges Paneer Was 'Fake' Or Adulterated
X user Praveen shared a video alleging that the Fru Bon High-Protein Paneer he received was not genuine. In the clip, he pointed to the product's texture and claimed it was unusually hard, and not like normal paneer that crumbles easily. He also noted that he had opened the packet on July 14, even though the expiry date mentioned on the packaging was July 20.
In the caption accompanying the video, he wrote, "Fake or adulterated paneer is being sold in the market. This is the second time I have received this kind of paneer."
He further alleged that companies were exploiting consumers by selling such products in the name of "high-protein paneer". He also alleged that such incidents were becoming increasingly common. The customer criticised the practice of offering large discounts to sell products in bulk if it came at the expense of quality. Tagging Blinkit and the Food Safety and Standards Authority of India (FSSAI), he called for stricter enforcement of food safety regulations.
"Who will be responsible if my family or I become sick after eating this foul-smelling paneer? Food safety is not something that should ever be compromised," he wrote.
Watch the full post below:
Blinkit Responds To 'Fake' Paneer Claim
Blinkit responded to the post and apologised for the customer's experience. In its reply, the company wrote, "Hi Praveen, we're really sorry for the inconvenience caused. As discussed, we have initiated a refund of Rs 203 in the form of a promo code." The company also shared the promo code details and said it would remain valid until July 15, 2026.
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Blinkit further stated that the feedback had been escalated to the concerned team for appropriate action.
"We sincerely apologize for the experience you had with us. We strive to provide the best possible service, and your feedback has been noted and promptly escalated to the concerned team for appropriate action to help prevent similar issues in the future," the company said.
NDTV Food has reached out to Fru Bon for comment on the incident.