Amul is known for its iconic advertising through clever and timely topicals. They often blend trending news and events into their ads, aligning it with what is happening around the country. Recently, Amul marked a heartwarming moment in cricket, by celebrating cricketer Ravichandran Ashwin. Ashwin played his 100th test cricket recently, where he took 5 wickets in the 2nd innings, helping India win against England by a big score of an innings and 64 runs. This win also secured the series for India with a 4-1 score. Following his brilliant performance, the cricketer was honoured for his 100th Test match when head coach Rahul Dravid presented him with a special memento, a unique 100-test cap, in the presence of his wife Prithi Ashwin and their two daughters.
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Amul captured this celebratory occasion with a cartoon depiction of Ashwin in his cricket uniform, receiving the memento surrounded by his family. The topical showed a helmet with "100" engraved on it and a bread cut in the shape of a "100," generously spread with Amul butter. The topical showed him receiving the award from his girls. “Ash good as it gets,” wrote Amul cleverly, over the image, adding, “Amul 100% fabulous.” Their caption read, “#Amul Topical: Ace spinner shines in his 100th Test!”
See the post here:
In the comments, people praised Amul and congratulated the cricketer.
A user wrote, “Amul taste the Best.” Another added, “Congratulations bro.”
“Fantastic artwork Amul,” read another comment, while many commented with heart emojis.
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The popular dairy brand also showed their support for the Indian cricket team when they lost the final of the ICC Men's Cricket World Cup 2023 to Australia in November. "Don't be blue, men in blue," read their heartwarming topical. Read the full story here.