'This Is Art': Creative Video Of Burnt Toast With Eminem Song Breaks The Internet

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The viral video of a dramatic burnt bread has garnered over 18 million views on Instagram.

'This Is Art': Creative Video Of Burnt Toast With Eminem Song Breaks The Internet
Watch this hilarious and perfectly timed video involving breads.

Quick breakfast fixes have become the go-to solution for busy mornings – think cornflakes, muesli, or a quick bread-and-butter snack. And in all of this, toasters have become our trusty sidekicks. But let us admit it: who has not forgotten a slice or two in the toaster? A hilarious video making rounds on the internet shows just that – but with a comedic twist.

In the viral clip, a Las Vegas-based digital content creator, named Josh, perfectly captures a common kitchen mishap and turns it into comedy gold. Giving a nod to Eminem's iconic lyrics from the song Love The Way You Lie, Josh stages a mini bread drama that has the internet laughing out loud.

Set in his kitchen, the video shows Josh placing slices of bread into a toaster. But when one slice gets overdone, it shoots out completely charred and lands near another upright slice waiting at a distance. With a sad, doodled face and a dramatic fall onto the shelf, the burnt toast steals the show. 

As Eminem's lyrics play – “Just gonna stand there and watch me burn? Well, that's alright because I like the way it hurts” – it truly feels like the charred slice is having a heartfelt conversation with the tall, untouched one. The viral video has garnered over 18 million views.

The spot-on timing, combined with the clever tribute to Eminem's hit, has viewers both relating and cracking up.

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A user wrote, "Probably best video I've seen in years."

One person, who seemingly faced a similar situation earlier, revealed, “I just know the smell lingered for an hour.”

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Another noted, “The bread has a :( face.”

Also Read: Hyper-Realistic Sabrina Carpenter Cake Goes Viral, Internet Is Unsure If It's Funny Or Scary

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“The amount of skill to time that perfectly is crazy,” read a comment.

Someone said, “This is a masterpiece.” Another echoed, "Absolute cinema."

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Additionally, the video garnered a lovely reaction from Jimmy John's, an American multinational sandwich chain. The official Instagram handle of the company commented, “This is art.”

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