Influencer vs Food Critic: Vir Sanghvi Shares His Take At The NDTV Food Awards 2026

With multiple voices on social media in the food space and many writers and influencers sharing paid promotional content, it can be difficult to distinguish an authentic review from a sponsored one. Jury chair Vir Sanghvi, a renowned food critic and author, weighed in on this, saying, "You treat influencers as people who do discovery; you treat critics as people who write about food." Watch the video for more insights.