[SPONSORED] Protein Day 2021 Special: India's Right To Protein Needs Immediate Attention

Protein has been the proverbial underdog on the dinner table in most Indian households. The Indian Council of Medical Research (ICMR) recommends that an average adult should consume about one gram of protein per kg of body weight every day. But reality indicates otherwise. The Indian Market Research Bureau suggests that protein deficiency in Indians is more than 80%, and as per the recent National Sample Survey, India has a declining per capita protein consumption in both urban and rural areas.

On this occasion of Protein Day, observed on February 27th each year, let's look into the reasons behind protein deficiency in India and what needs to be done to address this challenge.