As more and more brands are being put on spot for their contribution towards the environment, popular soft-drink brand Coca-Cola has announced that they are testing new paper bottles that are environment-friendly and sustainable. They released the video of the bottle prototype created in collaboration with a Danish startup The Paper Bottle Company (Paboco). The bottle is not entirely made of paper, there will be a thin lining of plastic underneath the porous paper that would prevent the paper from soaking up the carbonated-drink, but the company assures that the bottle prototype is 100 percent recyclable after one use.
As it may be recalled Coca-Cola along with Pepsi Co and Nestle were named top plastic polluters by the charity 'Break Free From Plastic' in its annual survey last year. Plastic bottles and caps were found across beaches, oceans, and streets after use that caused an uproar on Twitter.
The initiative by Coca-Cola is seen as a welcome move to get rid of pollution caused by plastic packaging. Coca-Cola will run its first test with the innovative bottles in Hungary, before rolling it out in other countries. Coca-Cola has set a goal of producing zero waste by the year 2030.
"We're continuing to deliver sustainable packaging solutions around the world. Our paper bottle prototype in Europe is an exciting example of innovation and partnership as we work toward our World Without Waste Goals," read a tweet by The Coca-Cola Co.
We're continuing to deliver sustainable packaging solutions around the world. Our paper bottle prototype in Europe is an exciting example of innovation and partnership as we work toward our World Without Waste goals: https://t.co/YVwTB6BblEhttps://t.co/2Fw8S7DARz— The Coca-Cola Co. (@CocaColaCo) February 12, 2021
About Sushmita SenguptaSharing a strong penchant for food, Sushmita loves all things good, cheesy and greasy. Her other favourite pastime activities other than discussing food includes, reading, watching movies and binge-watching TV shows.