In this day and age of social media expansion, brands try their best to grab eyeballs and garner maximum traction for their advertisements. Roping in big celebrities is not the only strategy that brands are adopting these days. The idea is to devise a marketing technique that is different and a class apart from the competitors in the market, in order to reach bigger audiences organically. Fast-food chain Burger King has managed to do exactly this with their latest collaboration with actor Hrithik Roshan. On June 12, Burger King India released a 'Jugaad' advertisement with Hrithik Roshan. They managed to capture his look in front of a Burger King poster, catching the actor unaware as he assumed he was posing for paparazzi shots. Take a look:
How much jugaad is too much jugaad?#EkDumPachaas#BKHacksHrithik#BKKaStunnerJugaad#HrithikRoshan#HrithikRoshanFanClub@iHrithikpic.twitter.com/IxObkD5VCL— BurgerKingIndia (@burgerkingindia) June 10, 2022
"How much jugaad is too much jugaad," asked Burger King in their hilarious advertisement. The actor himself took to Twitter to be a part of the conversation. "This is not done," he wrote in his tweet. Take a look:
The funny and witty collaboration between Hrithik Roshan and Burger King got a discussion started on Twitter. "Nicely scripted!! And well-executed," wrote one user while another said, "Super awesome creativity...now this is another level of marketing!" A number of brands including Kellogg India, Unacademy and a couple of others too reacted to the creative collaboration.
Take a look at the best reactions:
I'm confused..ru mad about this?— Nowshin Eram (@Nowshin20) June 12, 2022
Another level of marketing ???? ???? ????— Surabhi (@surabhi1712) June 12, 2022
Nice endorsement— QueenofHearts (@seema006) June 12, 2022
That's actually creative ad— Zealous (@Zealous25793758) June 12, 2022
Once the Burger King advertisement was made official, Hrithik Roshan took to Instagram to share the clips for his fans and followers. "Burger KingIndia, it wasn't cool, but has left a stunning aftertaste indeed," he wrote in the caption.
What did you think of the funny and witty marketing campaign? Tell us in the comments below.
About Aditi AhujaAditi loves talking to and meeting like-minded foodies (especially the kind who like veg momos). Plus points if you get her bad jokes and sitcom references, or if you recommend a new place to eat at.