
After multiple failures and years of refining recipes, Kalra secured Rs 2 crore investment on Shark Tank India for an 8% stake.

The brand offers sweet and savory croffles plus beverages, generating Rs 1 lakh daily sales with 65% offline and 35% online revenue.

For the first four years, the founder did not take a salary from the company. The money his food business earned was put back into the business.