Amul topicals are iconic illustrations. The popular dairy brand frequently shares them to mark historic occasions, momentous achievements and issues of public concern. One of Amul's most recent topicals has a Bollywood theme. The brand has shared a special illustration to celebrate the success of the recently released film, 'Crew'. The movie stars Kareena Kapoor, Tabu and Kriti Sanon in the leading roles. In the topical, the trio are depicted in their movie garb (they play flight attendants), holding buttered slices of bread in their hands. In the background, an aeroplane is partially visible.
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In signature Amul style, wordplay has been used to give the post a fun twist. The text at the top reads, "Please fasten your eat belts." Near the bottom are the words, "Amul. Crew Ka Cut". The caption read, "#Amul Topical: Three female lead entertainer is a hit with audiences!" Take a look below.
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Members of the film community applauded the cast and crew for this creative homage. Some of the stars also reposted the topical and shared their reactions online. Complemented with several emojis, Kareena Kapoor captioned the post, "Rocking and rolling with my crew. Pat on our back girls. Sona kahan hai? [Where is the gold?]." (Check out her post here). Kriti Sanon wrote, "Another (green tick emoticon) on my wish list! This is epic ladies." Tabu shared Amul's post on her Instagram stories and reacted with a heart emoji.
Rhea Kapoor, who is one of the producers of the film, also reposted the topical. In the caption, she declared, "LOVE THIS! Never gets old thank you @amul_india". Her father, actor Anil Kapoor, wrote "This is so cool".
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About Toshita SahniToshita is fuelled by wordplay, wanderlust, wonderment and Alliteration. When she is not blissfully contemplating her next meal, she enjoys reading novels and roaming around the city.