British band Coldplay is currently in India for their Music of the Spheres World Tour. The band kicked off the India leg of the tour on January 18 with an electrifying performance at DY Patil Stadium, and social media is buzzing with pictures and videos from the epic Mumbai concerts. Adding to the excitement, dairy brand Amul India hopped on the Coldplay craze with a foodie tribute on Instagram. The topical features adorable animated versions of the band members – lead singer Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, and drummer Will Champion. But here is the cherry on top — the wordplay! The headline on the poster gives a clever twist to Coldplay's iconic track 'Viva La Vida,' reading “Viva La Vindia.” And the bottom text? Another cheeky nod to their song title, Yellow. The text read, “Amul Yellow.”
“#Amul Topical: British pop band creates sensation in India!” wrote Amul in their caption.
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Watch Amul's topical for Coldplay below:
Today (January 21) marks Coldplay's final performance in Mumbai. Up next, the band will perform at Ahmedabad's iconic Narendra Modi Stadium on January 25.
Coming back to Amul, the dairy brand is known for its witty and creative foodie topicals. In December, when the nation celebrated the birth centenary of the legendary Raj Kapoor, Amul paid tribute to the iconic actor-filmmaker with a special topical. Kareena Kapoor, Raj Kapoor's granddaughter, re-shared the tribute on her Instagram handle.
The creative featured the Amul mascot dressed as Raj Kapoor's memorable characters from 'Mera Naam Joker,' 'Shree 420' and 'Sangam.' The caption on the poster was a beautiful nod to his lasting legacy. It read, "Aaj bhi dilon pe Raj hai." Sharing the tribute on Instagram, Kareena Kapoor wrote, “Forever in our heart. The legacy continues.” Read the full story here.
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We are awaiting Amul's next foodie topical.