Dabur Enters Ready-to-Drink Beverages with Hajmola Yoodley

PTI  |  Updated: July 18, 2017 17:27 IST

Reddit
Dabur Enters Ready-to-Drink Beverages with Hajmola Yoodley
FMCG major Dabur announced its entry into the ready-to-drink beverage segment with the launch of latest its product 'Hajmola Yoodley'. 

"Dabur India Ltd is extending its most trusted digestive brand Hajmola into the ready-to-drink beverage market with the launch of Hajmola Yoodley, a new range of drinks offering the uniqueness of 'chatpata' Indian flavors to the consumers," the company said in a statement. "The product, with its amazing taste and bold communication, would stand out in the ready-to-drink beverage category," Dabur India Ltd Marketing Head-Foods Sanjay Singal said.

CommentsThe new Hajmola Yoodley, priced at Rs 30 for a 250ml pack, will be available in six different variants - Awaara Aam Panna, Nimboora Shikanji, Go Goa Guava, Jhakaas Jaljeera, Golmaal Golgappa and Kabhi Kala Kabhi Khatta. Further, a campaign to promote the new drink would soon be launched.

Listen to the latest songs, only on JioSaavn.com

For the latest food news, health tips and recipes, like us on Facebook or follow us on Twitter and YouTube.

Advertisement
Advertisement