In Kerala, something quietly innovative is happening. If you need coconuts plucked from tall trees, you don't wait around or rely on word-of-mouth anymore. Instead, you can just book a coconut harvester just like you'd book a cab. A trained professional shows up in uniform at the scheduled time with proper equipment, ready to get the job done. And that's exactly what caught Mahindra's attention.
Anand Mahindra Hails The ‘Digitising' Of Coconut Harvesting Services In Kerala
In Kerala, apparently you can now call a coconut harvester the same way you book a cab.
A uniformed professional arrives on a cycle, equipped, trained, and ready to work.
We often speak about India's services economy in terms of IT exports or global capability centres.
But… pic.twitter.com/3MvKRWxdHh— anand mahindra (@anandmahindra) April 2, 2026
In his recent post on X (formerly Twitter), Anand Mahindra pointed out something we often overlook. “We often speak about India's services economy in terms of IT exports or global capability centres,” he wrote. But this is something else entirely. This is technology reaching the grassroots. It shows how local work is getting organised and traditional skills are getting a modern upgrade.
There was one small detail in the video that really stayed with him. He mentioned, “The young man who climbed those trees was from Chhattisgarh.” Mahindra connected it to his early career days, when workers from states like Bihar and Madhya Pradesh would travel far for jobs in factories and heavy industries.
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That same journey is still happening today, but it looks different. Now, people are moving across states for tech-enabled services and platform-based jobs. Sure, the world has changed, and the opportunities have evolved, but the spirit is the same.
And as for the people who need to avail of these services, they don't need to call someone who knows someone who knows the harvester. Instead, like all other conveniences, this one is just a few taps away.
The Internet Couldn't Stop Talking About It
The post quickly struck a chord with people online. And the reactions were thoughtful, emotional, and sometimes even a little funny. Many users felt this was the true picture of India's growth, showcasing the real change happening on the ground. One user summed it up perfectly, saying, “IT exports ka glamour theek hai, but this is the real Bharat story.”
This is what happens when old skills meet new systems. Coconut harvesting is not new, it's been around forever. But now, it's organised, and that changes everything. Internet users simply loved how something so traditional could feel so modern. One user commented, “Booking a coconut climber like Uber is genius!” Another added, “These are precisely the sort of seemingly nutty ideas that require encouragement.”
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One person even pointed out the safety aspect of the service, hoping, “The uniformed boy associated with the company/self should also be provided with a helmet and other protective gear to secure his well-being." A few users looked at it from a deeper lens, pointing out how this could give workers a more consistent income.
Today, technology is no longer limited to cities, it's reaching every corner. As Anand Mahindra pointed out, people moving, adapting, and rising are a powerful force.