
A Texas-based former Google engineer posted on X about Blinkit's promise of 10-minute deliveries. The post has been widely shared online and prompted a flood of reactions about India's quick-commerce ecosystem.

"The current restaurant density and kitchen infrastructure is not set up for delivering orders in 10 minutes," Eternal founder Deepinder Goyal said.

Zepto has scrapped handling fees, rain and surge fees across all orders. Zepto's Rs 99 limit for free delivery is the lowest among its competitors.

Zomato's parent company, Eternal, plans to incorporate a new subsidiary named Blinkit Foods to engage in the business of providing food services.

Zomato also clarified that no employee has been laid off due to the development. Read on for details.