
Big brands are flooding Instagram with identically formatted posts comparing how Millennial teams market a product versus Gen Z teams.

In a glass of cold coffee, flavour meets aesthetics, with a kick of caffeine - exactly what Gen Z wants.

Over the past decade, overall alcohol consumption per person has flattened or declined in many parts of the world. Younger age groups are drinking less frequently and less often than previous generations at the same ...

Known for their digital-first habits, Gen Z is bringing a fresh twist to Navratri meals with their late-night orders.

Users of fake food delivery apps can browse restaurants, customise orders, enter their address, choose a payment method and even track a delivery rider on a map. Yet, no food exists.

The founders met while studying at the University of Southern California and have built the business around social-media-led branding and direct consumer engagement.

Dining out, which was once an occasional indulgence, is now part of everyday lifestyle choices for Gen Z and millennials.

Coffee raves are best for early birds, wellness-minded crowds, non-drinkers, and anyone who wants a high-energy social ritual minus the hangover.

If you love discovering great food without stretching your wallet, Gurugram has a long list of treasures waiting to be explored.

Multiple Indian cities are facing a severe Diet Coke Shortage, and the Gen Z is using memes and reels as their coping mechanism.