Yippee noodles
ITC's Yippee Noodles Nears Rs 1000-Cr Mark After Maggi ControversyDiversified group ITC's instant noodles brand Yippee is inching closer to become a Rs 1,000-crore brand, making the most out of the controversy that hit rival Nestle's Maggi.
- UP FDA Finds Lead in Yippee Noodles, ITC Denies Receiving Notice
Domestic giant ITC Ltd clarified that it has not received any communication from the UP government regarding the presence of excess lead in its instant noodle brand Sunfeast Yippee.
- ITC to Remove 'No Added MSG' Disclaimer From Yippee Noodles
Food Safety and Standards Authority of India (FSSAI) had held that such statement of having no MSG was "inappropriate".
- Gujarat Government Bans Yippee Noodles and Bambino Macaroni
According FDCA commissioner Mr. H G Koshia, out of 23 samples of Sunfeast Yippee, one sample failed the safety test as it showed higher lead content while some samples showed presence of MSG.
