Baba Ramdev Launches Patanjali Instant Noodles

Patanjali Ayurved, the FMCG venture promoted by yoga guru Baba Ramdev, has finally launched the much awaited atta noodles aiming to take on Nestle's Maggi that recently returned to the market after a 5-month nation-wide ban imposed by FSSAI and Maharathstra FDA for mislabeling and high levels of lead found in their product.

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The venture plans to set up six manufacturing plants for 'Patanjali Atta Noodles' to add to the existing unit based in Haridwar as looks to cater to more states. "By the end of December, our noodles will hit one million stores. We are ramping our production capacity," Ramdev told reporters.In the next one year, Patanjali Ayurved will set up manufacturing plants in the NCR, Madhya Pradesh, Karnataka and Andhra Pradesh, he said without specifying investment details. Patanjali has priced its noodles of 70 gram pack at Rs 15, claiming it to be cheaper from competitors. "It is Rs 10 cheaper from our rivals noodles, which are selling atta noodles at Rs 25," he said.

Baba Ramdev further shared that the company Patanjali Ayurved will also foray in childcare, cosmetics products and health supplements by the end of this year. "We will launch baby care under 'Shishu Care' brand, beauty care products under 'Saundrya' brand and health supplement powder under 'Power Vita' brand by the end of December," he said. The company had sales turnover of Rs 2,007 crore in
2014-15 and expects to reach Rs 5,000 crore this year.