If you're a health-conscious and brand savy consumer then you're part of a growing niche of people who buy products labeled 'organic' or 'natural' at high prices. In the last few decades we've been told over and over again that organic or natural foods are a healthier alternative to regular food. Is this true or is it just a marketing gimmick?
Temple Northup, assistant professor at the Jack J. Valenti School of Communication, University of Houston (UH) said, "Food marketers are exploiting consumer desires to be healthy by marketing products as nutritious when, in fact, they are not." The research found that consumers tend to view food products labeled with health-related euphemisms as healthier than those without them. The nutrition facts panels printed on food packaging do very little to counteract that buzzword marketing.Northup added, "When people stop to think about it, there is nothing healthy about antioxidant drinks as they're mostly filled with high fructose syrup or sugar. But the name is giving you a clue that there is some sort of health benefit to something that is not healthy at all." The study asked 318 participants to rate various products on how "healthy" they were. Northup found when participants were shown the front of food packaging that included words like organic, antioxidant, natural or gluten-free, they would rate the items as healthier.
The researchers concluded that the study would help people understand the effects of marketing practices on the choices and decisions of the consumers.With inputs from IANS
Inside The Mind Of Archer Kumkum Mohod, Who Dared To Challenge South Korea
Neeru Dhanda Carried Homemade Churma To Asiad, Returned With Two Gold Medals
"High Inflation Is Like Tax On Everyone": RBI Governor At NDTV World Summit
AI Agents To Outnumber Humans Soon? What Futurist Mike Walsh Told NDTV
This Delhi Boy Has 3 Michelin Stars. His Heart Still Goes To Rajindar Da Dhaba
Indian-Branded Mobile Phones By October 23, 2028: Ashwini Vaishnaw
Ashwini Vaishnaw Explains Semiconductor Complexity: 'Everything On This Tiny Nail'
Indian-Branded Mobile Phones By October 23, 2028, Says Ashwini Vaishnaw
AI Law In India Soon? What Ashwini Vaishnaw Said At NDTV World Summit
World's 1st AI Actor Tilly Norwood Was Asked If She Knew Hindi. A Conversation Followed
Temple Northup, assistant professor at the Jack J. Valenti School of Communication, University of Houston (UH) said, "Food marketers are exploiting consumer desires to be healthy by marketing products as nutritious when, in fact, they are not." The research found that consumers tend to view food products labeled with health-related euphemisms as healthier than those without them. The nutrition facts panels printed on food packaging do very little to counteract that buzzword marketing.Northup added, "When people stop to think about it, there is nothing healthy about antioxidant drinks as they're mostly filled with high fructose syrup or sugar. But the name is giving you a clue that there is some sort of health benefit to something that is not healthy at all." The study asked 318 participants to rate various products on how "healthy" they were. Northup found when participants were shown the front of food packaging that included words like organic, antioxidant, natural or gluten-free, they would rate the items as healthier.
The researchers concluded that the study would help people understand the effects of marketing practices on the choices and decisions of the consumers.With inputs from IANS