When a craving strikes, it is your mind that tells your body needs to eat that food and that's when you realise that you are craving something. The organ that is to be blamed is the brain, because there are certain regions of the brain that include insula, caudate and hippocampus that get activated as soon as you crave any food. These areas of the brain are responsible for linking memory and pleasure to food cravings. So, if you experience a food craving and further satisfy them at some points, it is likely that these areas of the brain will get activated again and again making you feel hungry or crave for certain foods more than once.According to Delhi-based nutritionist Farah Afreen, "As we all know that our gut is responsible for digesting of our food and expelling. When food arrives in the stomach, certain gut hormones are secreted. These activate signaling pathways from the gut to the brainstem and the hypothalamus to stop food consumption. Such hormones include the appetite-suppressing hormones peptide and cholosystokin. Though there are so many reasons for cravings but one of the reasons is imbalance in hormones and enzymes or we can say imbalance in metabolism."(Also read: How to Control your Sugar Intake? 5 Ways to Cut Down on your Treats!)
Another reason of craving certain foods is that when we are hungry for too long, we crave for our favourite foods that may include high fat diets or high carb diets and that's when the brain's three areas start to function.
How to Keep off from Food Cravings?
To avoid over-indulging or merely suffering from excessive cravings, it is imperative to nibble every 3-4 hours so that you don't feel the urge to eat too much, too quickly; this is a way to trick your brain. Always keep a backup of healthy foods when you think hunger pangs will strike, you can nibble on them and feed your brain enough for it to stop telling you to eat pleasurable foods.
Remember, food cravings can lead to obesity and excessive weight gain; hence, let not the brain instruct you; instead trick it and win the hunger game.