The number of obese and overweight people in the developing world nearly quadrupled to almost a billion between 1980 and 2008, according to a think-tank report. There are now far more obese or overweight adults in the developing world than in richer countries, the Overseas Development Institute (ODI) said.





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The report said overweight and obesity rates have almost doubled in China and Mexico since 1980, and risen by a third in South Africa. The study said the rise in obesity was down to diets changing in developing countries where incomes were rising, with people shifting away from cereals and tubers to eating more meat, fats and sugar. The over-consumption of food, coupled with increasingly sedentary lives, was also to blame. The report found that North Africa, the Middle East and South America saw overweight and obesity rates increase to a level similar to Europe, around 58 percent. At 70 percent, North America still has the highest percentage of overweight adults. The report said there seemed to be little will among the public and leaders to take action on influencing diet in the future. "Governments have focused on public awareness campaigns, but evidence shows this is not enough," said Wiggins. "The lack of action stands in stark contrast to the concerted public actions taken to limit smoking in developed countries. "Politicians need to be less shy about trying to influence what food ends up on our plates. The challenge is to make healthy diets viable whilst reducing the appeal of foods which carry a less certain nutritional value." The report gave the example of South Korea as having made efforts to preserve healthy elements of the country's traditional diet, via public campaigns and education, providing large-scale training for women in preparing healthy, traditional food. The report said it was "only a matter of time" before people would begin to accept and even demand stronger and more effective measures to influence diets.
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