Instagram content creator Trishang Shetty recently raised concerns about the packaging of Amul lactose-free milk after noticing that some packs looked different from the ones he had been buying for years.
Shetty, who is lactose intolerant, said the newer packs looked "a little, like, puffy". He also noticed a different cap, a lighter-looking blue shade, and a difference in the printing.
His suspicion grew when he compared the expiry dates and checked the batch numbers. He said the batch numbers on the packs did not appear on Amul's website.
"I needed some answers from all these different platforms," he said, referring to the quick commerce platforms from which he had ordered the milk, including Swiggy Instamart and Blinkit.
Amul Gets Back To Him
After his first video, Shetty said Amul contacted him and took his details to investigate the matter. In his second video, he said he hoped the milk would turn out to be genuine. "I'd rather look stupid on the internet than know that I've consumed fake milk," he said. He also questioned why two different types of packaging were being used at the same time. He pointed out that the packaging itself says, "Do not buy if puffy", which made the new packs even more concerning to him.
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Amul Explains The Packaging Change
Shetty later spoke to someone from the Amul team and shared the clarification in his third video. According to the explanation he received, Amul is transitioning from Tetra packaging to SIG packaging. Both are currently being manufactured simultaneously, which is why consumers may see two different looking packs.
The new SIG pack is also designed to take the shape of the entire package. That explains why it may appear puffier than the Tetra pack. About the difference in colour, Shetty said he was told that SIG packaging is less glossy than Tetra, making the blue appear different, although the Pantone colour remains the same.
What About The Delivery Platforms?
He also asked about milk ordered through Zomato, Instamart and Blinkit. Shetty said Amul told him that it directly supplies these platforms, leaving no intermediary who could tamper with the products.
The creator ended by apologising for the panic caused by his earlier video. "My intention was never to fearmonger or spread misinformation," he said.
What started as a concern over potentially fake milk ultimately turned into a clarification about Amul's ongoing packaging transition, with Shetty saying he was relieved that the milk he had been consuming was genuine.