Here's some good news for rum lovers. At a quintessentially Cuban event in the capital, Pernod Ricard India launched Havana Club 7, a super-premium rum that brings you 'Cuba in a Bottle'. Havana Club 7 appeals to young and affluent consumers who revel in exclusivity and indulgent experiences. It is a dark rum matured in ex-Bourbon barrels, that bring out the rich natural flavours of Cuba in a versatile manner. Havana Club is a global brand which sells 4.5mn million cases annually and has ambitions of breaching the 6mn cases mark by 2028. It is a much-loved brand with 54 awards received in 2021 and 37 awards in the first half of 2022 itself.
The launch event at 1AQ Square, The Art Centre, Mehrauli, during the weekend saw Cuban creative energy at the forefront with elements that define Cuban culture, including art, cuisine, and music. The highlight of the event was the rum itself, which energised guests with its Cuban flavours which are a tasteful amalgamation of aromatic tobacco, sweet tropical fruits, spices, and vanilla notes. The Cuban spirit was further enhanced by the presence of prominent members of the Cuban Embassy, including Ambassador of Cuba, Alejandro Simancas Marin, Deputy Head of Mission, Abel Aballe Despaigne and Secretary, Press and Culture, Malena Rojas Medina. Guests at the event included some of the biggest names from the mixology, hospitality, and fashion spaces and saw some prominent restauranteurs, influencers and designers grooving to Cuban beats and savouring the delightful food and Havana Club 7.
History of Havana Club
For centuries, Cuba has been at the heart of rum making by virtue of its world-famous sugarcane and over time the spirit has evolved to become the heart and soul of the nation. Throughout the intervening decades Havana Club became synonymous with Havana's nightlife and the vivacious spirit of the Cuban people. The fame of Cuban rum was spreading fast, and with it, exports increased bringing Cuban rum to spirit drinkers all around the world. Havana Club is the number three international rum brand in the world outside the US Havana Club is the worldwide leader in super premium and above rums.
Why has Pernod Ricard India brought the Havana Club premium rum to the Indian market?Commenting on the launch of Havana Club 7, Kartik Mohindra, CMO, Pernod Ricard India, said, "The Indian market has traditionally been dominated by only a few domestic rum brands. With consumers willing to expand their horizons and move beyond traditional spirits, the premium rum category is witnessing a buoyant growth. This is an opportunity for the next big wave in the liquor industry after Gin - Rum!"
He further adds, "As one of the finest super premium rum brands in the country, Havana Club 7 is ideal for straight drinks and for exotic cocktails like Cacha, to be enjoyed by individuals who love to experiment with their spirits and who seek authenticity and exclusivity."
"The Embassy of Cuba is excited to be a part of the launch of the quintessentially Cuban rum, Havana Club 7. Historically the rum is associated with the sugar cane tradition in Cuba and is part of the Cuban national identity together with its music, dancing and Habanos Cigar. The Havana Club experience is a great way to discover the flavours of Cuba!" said Alejandro Simancas Marin, Ambassador of the Republic of Cuba.
Havana Club 7 is currently available in Delhi, Maharashtra, Karnataka & Tamil Nadu.