World Milk Day is being celebrated all over the world on the 1st of June. The day has been established by the Food and Agricultural Organization (FAO) of the United Nations to recognise the benefits and importance of milk as a food for good health. In India, the importance of milk has been imbued in us since our childhood. Indian dairy brands too are celebrating World Milk Day in their own unique way to pay a tribute to this wholesome and complete food. Amul, for instance, has shared a quirky creative on the occasion. The dairy giant chose a classic Bollywood song and twisted it into a clever pun involving milk. Take a look at their post:
"Tumse Milke aisa lagga. Amul celebrates World Milk Day," wrote the dairy giant in their post. In the picture, we could see the Amul mascot enjoying a glass of milk that has become a drink of choice all over the world.
Amul also shared their classic advertisement 'Doodh Doodh' on the occasion of World Milk Day. The jingle got immense appreciation from internet users, who said that it brought back happy memories especially for '90s kids who had grown up listening to it. Take a look:
The brand is known to share its witty and creative takes on events and happenings from across the world. Amul topicals regularly break the internet and spur discussions on social media. Recently, the milk brand paid a tribute to the release of Tom Cruise's film, 'Top Gun: Maverick'. It is a sequel to the 1986 classic film that was one of the blockbusters of its time. Take a look:
"Hollywood blockbuster, popular sequel to Top Gun," read the caption to the post that has raked in 54k likes and several comments since the time it was shared. Amul gave a buttery twist to the post and called it, "Top Bun Maverlick." The tagline read, "Amul: Cruises Over Bread."
What did you think of Amul's quirky and witty posts for World Milk Day? Tell us in the comments below.
About Aditi AhujaAditi loves talking to and meeting like-minded foodies (especially the kind who like veg momos). Plus points if you get her bad jokes and sitcom references, or if you recommend a new place to eat at.