The best food advertisements of all time have one thing in common - there is no forgetting the name of the brand and its prized product because of the creative brilliance. You may love it or hate it, but the ad will stay stuck in your mind no matter how hard you try otherwise. Apart from being visually captivating, most of them successfully evoke an emotional connection; it could be nostalgia, the most cherished incidences of yester years, or a secret desire, something to look forward to experiencing. These ads inform and entertain (and at times annoy too!) in a manner that strikes the right chords, and as such, they find a spot on the most-loved list.
Here are some of the best and most successful food advertisements of all time -
Dhara - People's Choice
Dhara, the most trusted Indian cooking oil brand had the best advert in the 90s - the touching tale of an adorable kid and his profound love for jalebis. It actually did make you want to sit with the kid and relish a plateful of the famous Indian treat. Hard to walk away from something like it!
The Taste of CelebrationWho can forget this famous Cadbury Dairy Milk ad and the celebration dance by the girl in it? Drawing inspiration from India's love for cricket, we could all relate to that joyous feeling when our favourite team emerges as the winner after a nail-biting match. And to celebrate that moment with chocolate, nothing like it!
Cadbury Dairy Milk: Official video
In Milk We Trust
Amul's awareness ad on the importance of drinking a glass of milk everyday had the catchiest jingle of all time. We are sure that most of us still remember the lyrics that emphasized on different ways of having a glass of milk and made milk sound so cool that no child could refuse a glass of it. It also showed that a brand doesn't require famous celebrities instead, a significant message and a catchy jingle to do the trick.
In Eggs We Believe
NECC's (National Egg Coordinate Committee) ad on the importance of having eggs every single day of the week was fun and entertaining. Remember the jingle? Sunday ho ya Monday, roj khao ande! Every other kid used to sing it in those days! It just stayed stuck in mind.
The Sound of CoffeeThe mega-chain coffee house Starbucks was as innovative with their latest advert as they have always been with their coffee, showcasing the process of a cold brew in its making. The up close focus and the crisp clear sound of the whole process make the advert a stand out as the brand itself.
With Power Comes Responsibility
Coca-Cola's latest super bowl ad takes on cyber bullying. Pouring Coca-Cola into the internet servers probably won't help in reality but the ad by clearly supports the sentiment - the world is what we make it.
As Clever As It GetsPepsi ran this ad in the mid-2000 and it was an instant hit, especially among music lovers for the clever Jimi Hendrix angle. Talk about going head-on with your competitor, this ad clearly does a brilliant job at that. Watch it to believe it.
Taking ShotsAh, how we love French fries! This McDonald's ad, which was aired in Germany, beautifully highlighted the love for the fries by young and old alike while cleverly sending the brand message across and taking a dig on Burger King. Epic!
Food, Every Bit of It
Lurpak is a Danish brand of butter, and they created this science fiction-inspired, highly dramatic ad which made the food look larger than life and irresistible too. It has got to be the ultimate food advert. Just watch!