Blinkit CEO, Albinder Dhindsa, made the announcement by sharing a post on X (formerly Twitter).
The dairy brand has created an illustration of a woman dressed in a saree. She is seen offering prayers in the holy river.
Bhagyashree delighted her fans with a glimpse of the South Indian delicacy on her Instagram Stories.
The Uttar Pradesh government estimates a footfall of 40 to 45 crore pilgrims and visitors over the next six weeks, until February 26.