Diversified group ITC's instant noodles brand Yippee is inching closer to become a Rs 1,000-crore brand, making the most out of the controversy that hit rival Nestle's Maggi.
In a major boost to Nestle India, FSSAI-approved laboratory has found Maggi noodles to be in compliance with the country's food safety standards.
Nestle India today re-launched its popular Maggi noodles in India, five months after they were banned due to alleged presence of excessive lead content.
Earlier this week, Snapdeal had announced that it will sell Nestle's Maggi via a unique "flash sale model" as the noodles brand made a comeback after a gap of five months.
Maharashtra is planning to move the Supreme Court to challenge the lifting of the ban on Nestle India's Maggi noodles
The Supreme Court sought the central government's response on Nestle India's plea challenging the "legality and correctness" of the NCDRC order directing testing of 16 samples of Maggi noodles to ascertain their safety for consumption.
The Supreme Court was told that one report of a test on Maggi noodles by the government research institute has shown that MSG was on the higher side.
The advertisement gives details on where and how the company can be contacted in case any one wishes to return their Maggi noodles packets.
Nestle SA could start making Maggi noodles again in India as early as October, it said on, paving the way for the snack to go back on sale by the end of the year.
With Nestle promising to bring the countrys beloved noodles back on shelves as soon as possible, it seems like the festivities have just started.