She compared face exercises to abdominal crunches. “Body muscles have to be exercised,” Yagoda said. There’s a certain retro allure to the facial exercises, recalling something that may have appeared in the salon scene in “The Women,” circa 1939. Yagoda pulled a book from her library called “Miss Craig’s Face-Saving Exercises.” Published in 1970, it was a cultish favorite back in the day.
Facial exercises and face massage are being touted by aestheticians, beauty gurus and even doctors as a vital addition to skin care regimens to tone skin, reduce puffiness and accentuate bone structure. Michelle R. Yagoda, a plastic surgeon on the Upper East Side, often recommends exercises as an alternative, or a supplement, to more invasive procedures.