Whenever we are in doubt about what to eat, fast food is an easy and convenient option. We simply head to our favourite burger or sandwich chain and place an order for our favourite meals without thinking twice. At Subway, however, many people complain that ordering food can be a task. The wide array of choices for bread, vegetables, dips and toppings often leaves customers confused. The ordeal of ordering a Subway sandwich has now been made simpler, and this was the subject of a recent advertisement that the fast food brand released online. Take a look:
The 30-second ad was shared on the official handle of the chess legend Viswanathan Anand. In the clip, we could see the grandmaster placing an order at a Subway outlet. The staff member fired multiple questions at him about the kind of bread, the veggies to be used in the filling and the kind of sauces and condiments required to be used. Anand started thinking of it like a game of chess and started sweating on hearing the queries from the Subway staff member. "Even a genius can find it hard to order a sub," said the tagline in the advertisement.
The video ad by Subway featuring Viswanathan Anand has gone viral, receiving over 774k views and 11.1k likes. A flurry of reactions also poured into the comments section. Internet showered appreciation for the creativity in the ad and how well it was scripted. "Now I can put 'I have ordered Subway without feeling anxious' in my resume," wrote one user. "I think this is one of the most lovable ads. I used to avoid subways 'cause I could never figure out how to order," said another one.
Take a look at the reactions on Twitter.
Being able to confidently order at subway is no longer a status symbol now. 🙄
People have understood all types of coffee also.😬
Need to learn about French desserts now.😵💫
BTW, Brilliant of subway to acknowledge the customers problem. Very zomaato vs zomaito.— Naman Sarawagi (@NamanSr) July 10, 2023
So funny and relatable 😂— Divya Gandotra Tandon (@divya_gandotra) July 10, 2023
Omg.. this is such “Vishful” thinking 🙌— Shekhar Dutt (@DuttShekhar) July 10, 2023
Are there a LOT of people who are intimidated by the "interactive" way of ordering a Subway sandwich? That seems to be the underlying insight to launch and promote the 'hotsellers' ready-made range of subs in this totally hilarious new ad featuring Viswanathan Anand 😂 1/7 pic.twitter.com/x5meiLOBhN— Karthik 🇮🇳 (@beastoftraal) July 11, 2023
Brilliant move by Subway.
Today Viswanathan Anand is in a different mood.
Everyone started talking about him.
And he just dropped a Subway ad video. Amazing!— Mehul Fanawala (@MehulFanawala) July 10, 2023
Finally comics able to crack an idea based on consumer insight and not just another funny ad 🙌🏾— Ankit Soni (@soni__ankit) July 10, 2023
Did you resonate with the ad by Subway? Tell us in the comments.
About Aditi AhujaAditi loves talking to and meeting like-minded foodies (especially the kind who like veg momos). Plus points if you get her bad jokes and sitcom references, or if you recommend a new place to eat at.