Ride-hailing service Rapido is set to enter and potentially disrupt the food delivery market in India. The news has made headlines across the country for various reasons. Rapido has reportedly finalised agreements with restaurants through a partnership deal with the National Restaurants Association of India (NRAI). There is considerable speculation about what Rapido's entry will mean for food delivery giants Zomato and Swiggy. This is especially because Rapido's commission is expected to be around half that of Swiggy and Zomato. Moreover, Rapido will reportedly charge a fixed fee of Rs 25 for orders below Rs 400 and Rs 50 for orders above that amount.
Also Read: Zomato Introduces New 'Long Distance Service Fee' For Food Orders Beyond 4 Km
In a statement, the company said, "At Rapido, we are constantly looking at opportunities to scale our services and bring greater convenience to our users. In line with this vision, we are currently test piloting an online food delivery app in the city of Bangalore. The pilot aims to leverage our strong network of captains while assessing the potential to complement our existing services. It's an exciting opportunity for us to learn, improve, and see how we can add even more value for our consumers. We'll share more details on our plans as we move forward."
Rapido's foray into food delivery has led to a lot of discussion and debate on social media. Many people have suggested that it may threaten the existing "duopoly" in the market. Others remain unconvinced but have expressed interest in seeing how Rapido will fare in this sector. Read some of the comments and reactions below:
Rapido be like- entering new but will beat all of you. pic.twitter.com/huqwROWgpy— Nisha Anandani (@AnandaniNisha) June 10, 2025
Cost of Food Ordered on
Zomato vs Swiggy vs Rapido
Zomato - ₹ 451
Swiggy - ₹ 402
Rapido - ₹ 234 pic.twitter.com/QMtAX4fCzL— Sejal Sud (@SejalSud) June 10, 2025
Rapido is entering into direct competition with Zomato & Swiggy by offering to deliver food for a flat fee of ₹25 for orders upto ₹400 & ₹50 for orders above that. Swiggy & Zomato charge fees ranging from 10% to 28%. Many restaurants are fed up of Zomato & Swiggy price-gouging pic.twitter.com/EUQeX5ZYJM— RJ Stocks (@RakJhun) June 9, 2025
I like rapido man. First it broke ola-uber duopoly and now it will break swiggy-zomato duopoly. pic.twitter.com/Ur8Xja1vtW— Umed Pratap Singh (@umedpratapsingh) June 10, 2025
First, they disrupted bikes.
Now, they're coming for biryanis.
Rapido vs the food delivery duopoly next big market fight in India.
It's coming for the duopoly's plate. 👇🧵 pic.twitter.com/F2zYTFVtDM— Sanskar Modi (@sanskarmodi22) June 10, 2025
This is the best which could happen in food delivery space.
Rapido may or may not succeed but I see Zomato and Swiggy's revenues / profits taking a hit for sure.
Interesting times ahead!#rapido#swiggypic.twitter.com/3Sq2JITh78— Vishan (@vishan_khadke) June 10, 2025
Rapido enters India's food delivery market with offline-equal prices.
It will be a great battle if Rapido is able to scale it well and make it profitable.#Zomato#Swiggy#Rapidopic.twitter.com/es3F8bITZO— Anirudh Goel (@anigoel23) June 10, 2025
All those going gaga over #Rapido breaking Swiggy, Zomato duopoly. Remember ONDC?
Food delivery sector in India is ripe for a discount led war since the prices going significantly upwards has saturated the market and almost made customer onboarding stagnant.
But how long can…— Bismah Malik (@bismahmalik) June 10, 2025
Before Rapido, ride-hailing services such as Uber and Ola also attempted to enter the food delivery market in India.
Also Read: No More Order History! Swiggy Rolls Out 'Incognito Mode' For Discreet Purchases