When the West Discovers Miswak and Sells it for a Bomb

In a world where amla juice and haldi doodh are assuming precedence over fancy superfoods, another age-old item seems to be making a comeback, in style. India, the birthplace of Ayurveda is a goldmine of natural remedies and concoctions that can cure severest of disease. People in India are not unaware of the term 'datoon', described as the practice of using neem twigs to clean teeth. It is believed that our ancestors - devoid of the modern day toothpaste and toothbrush - cleaned their teeth with the help of these antibacterial twigs. Not only are these twigs known to fight bacteria, germs but also degeneration and discolouration.

While the practice still prevails in some of the remotest corners of the country and in small villages, most of India has already switched to branded teeth cleaning products including pastes and mouthwashes. Encashing the same age-old tradition of 'datoon' is a Czech company introducing the rest of the world with the brilliance of miswak - what can safely be described as the Middle Eastern counterpart of our desi neem twigs. The company called 'Yoni' recently released a video showing miswak sticks packed in delicate, handy packs that can be carried and used anywhere.

"What about a raw tooth brush full of minerals and vitamins? It re-mineralises tooth enamel," says the advertisement.(Also Read: 6 Amazing Benefits of Chewing Neem Regularly)

Miswak is essentially found in the Middle Eastern countries and is exported to countries like India. "Although it is not used in its raw form in India, it does form a part of most dental care products. It is excellent for fighting cavities and has antibacterial properties," explained Dr. Akhilesh Sharma, a Delhi-based Ayurveda expert.

When the tale of fancy miswak - that Yoni sells for 3.09 Euros - reached the world of twitter, we got to see some pretty interesting reactions!
 

My people!! Don't get mad, get creative because if you don't someone else will. #RawToothbrush#Entrepreneurship#Miswak#branding#Startup

— Diana Carvalho (@MsRebelleSoul) April 30, 2017

This company thinks 'miswak' is something new and sells it for nearly $5#smh#ignorance#miswak#misvakhttps://t.co/yDcwh88KNk

— Ebru(@Epyoe) April 25, 2017

Europeans thought they invented this natural toothbrush? Well, they're thousand years late...oopps!#miswakhttps://t.co/UBxj5AdF5f

— Abu Raeed (@rkrazib) April 22, 2017

Are there any programs that give out #miswak to people in need? oral health is essential to overall health & they're economically efficient pic.twitter.com/7GOGrUucvj

— Sarah Jones Reports (@SarahJReports) April 18, 2017

Amused much? So are we, share your thoughts with us in the comment box.

Images via Yoni/Facebook