For the fourth time in a row, the "World Tea & Coffee Expo" will be held in Mumbai between October 20-22. The 2016 edition has about 70 exhibitors from 7 countries including pavilions from Tea Board of India and Sri Lanka Tea Board, a statement issued here said. The global market for RTD (Ready-to-Drink) tea and coffee is expected to reach USD 150 billion by 2021 with an annual growth rate of 9 per cent. The Asia-Pacific region is the largest market and also showing maximum growth, Sentinel
Exhibitions Asia Director Priti Kapadia said. An integral part of the Expo is a high level, 2-day conference by industry leaders, academicians and policy makers and also workshops by tea & coffee experts. The conference covers diverse topics like sustainability, GST impact, design and innovation especially in packaging and branding, changing prospects due to increasing cafe culture etc whereas the workshops shall impart skills on tea tasting, coffee brewing, coffee roasting and tea/coffee pairing, Kapadia added.
The expo offers potential for appointing distributors, bulk orders, joint ventures, franchising, networking, knowledge-sharing, meeting government officials, marketing alliances and overall branding. International buying delegations visit the expo to look for credible business partners in India.