This probably isn't what the United Nations had in mind when it established the International Day of Peace; Burger King is asking McDonald's to join forces to create a "McWhopper."
Burger King is tying the publicity stunt to a nonprofit called Peace One Day, which says it promotes Peace Day. The United Nations created the International Day of Peace in 1981 to coincide with its annual opening session in September. It then designated September 21 as the annual "day of non-violence and cease-fire" in 2001.(Burger King Keen to Replicate its Indian Vegetarian Menu Globally)In a comment posted on its Facebook page, McDonald's CEO Steve Easterbrook said the proposal was inspiration for a good cause, then took a dig at the ploy by Burger King.
"Let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war," Easterbrook said. He added " A simple phone call will do next time."(McDonald's No. 1 Choice for 'Breakfastarians' - Poll)The proposed mashup of the Big Mac and Whopper would include elements of each, such as flame-broiled beef patty and a middle bun, according to a website Burger King set up. Burger King notes on the site that it's open to discussing the proposal, but that details would have to be worked out in time for Peace Day.
"Proposals like McWhopper make noise," Burger King says in a video on the site. Burger King said that the advertisements asking McDonald's about the proposal were to run today in The New York Times and The Chicago Tribune, the latter of which is based near McDonald's headquarters in Oak Brook, Illinois. Burger King, based in Miami, is owned by Restaurant Brands International, which also owns Tim Hortons.(McDonald's 'Secret Menu' and the Entire Hullabaloo Around it)
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Burger King is tying the publicity stunt to a nonprofit called Peace One Day, which says it promotes Peace Day. The United Nations created the International Day of Peace in 1981 to coincide with its annual opening session in September. It then designated September 21 as the annual "day of non-violence and cease-fire" in 2001.(Burger King Keen to Replicate its Indian Vegetarian Menu Globally)In a comment posted on its Facebook page, McDonald's CEO Steve Easterbrook said the proposal was inspiration for a good cause, then took a dig at the ploy by Burger King.
Inspiration for a good cause @burgerking. Let’s do something to make a real difference. https://t.co/JjycHwwD5B
— McDonald's (@McDonaldsCorp) August 26, 2015"Let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war," Easterbrook said. He added " A simple phone call will do next time."(McDonald's No. 1 Choice for 'Breakfastarians' - Poll)The proposed mashup of the Big Mac and Whopper would include elements of each, such as flame-broiled beef patty and a middle bun, according to a website Burger King set up. Burger King notes on the site that it's open to discussing the proposal, but that details would have to be worked out in time for Peace Day.
.@McDonalds let’s #SettleTheBeef to raise awareness for @PeaceOneDay. #McWhopperProposalhttps://t.co/GEXRHve53Dpic.twitter.com/o3APQ2QzKC
— Burger King (@BurgerKing) August 26, 2015"Proposals like McWhopper make noise," Burger King says in a video on the site. Burger King said that the advertisements asking McDonald's about the proposal were to run today in The New York Times and The Chicago Tribune, the latter of which is based near McDonald's headquarters in Oak Brook, Illinois. Burger King, based in Miami, is owned by Restaurant Brands International, which also owns Tim Hortons.(McDonald's 'Secret Menu' and the Entire Hullabaloo Around it)