Smartphones, the Reason Behind Your New Found Love for Cooking!
IANS | Updated: July 19, 2017 12:04 IST
If your husband is all excited to raid the kitchen and cook your favourite pancake this weekend, thank the smartphone for his changed attitude. Those easy-to-make recipes are just a click away and oh, so conveniently accessible on your smartphones.Thanks to this that there are many reluctant chefs coming out of their I-can't-cook cocoon and trying their hands at cooking. A recent Google study suggests that millennials (those born after the 1980s) are finding smartphones handy as they enter the kitchen.
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Nearly 59 percent of those between the ages of 25 and 34 admitted to carry smartphones or tablets into the cooking area. The top 10 recipe searches include chocolate chip cookies, banana bread, meatloaf, pancake, lasagna, mac and cheese, burger, chili, margarita and baked pork chop, the study said.
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"We see through secondary research that millennials are cooking more," noted Anna Conroy from the advertising agency, McGarryBowen. The agency had partnered with Google and Kraft Foods for the study. The search interest for "best recipes" has gone up by 48 percent on video-sharing site YouTube in the last one year. "It is not a chore as much as an ability to create an experience," Conroy said.
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