Vintage Dairy Brand Keventers Rejigs its Milkshake Menu

IANS  |  Updated: July 18, 2017 17:24 IST

Vintage Dairy Brand Keventers Rejigs its Milkshake Menu
Known for its signature flavours like strawberry, chocolate and butterscotch, Keventers, has brought a twist to its menu with a contemporary and modern change for milkshake lovers.

Melting Rose, Mint Oreo Crumble, Hawaiian Passion, Tutti Frutti, Chocolate Hazelnut, Choco Peanut butter and Kit-Kat -- there's this and more new blends that will now be available at Keventers, which was originally started by Swedish entrepreneur Edward Keventer in 1925.

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Agastya Mihir Dalmia and entrepreneurs Aman Arora and Sohrab Sitaram have reintroduced and recreated the brand, giving it a new look, feel and taste profile."It was very exciting to recreate this brand and revive its former glory. I dug up all the old collaterals, the old recipes and some old packaging material and decided to put it all together. With a vision of opening four Keventers outlets in New Delhi's premium malls, the plan is to develop a franchise model by the end of the year and spread it throughout India," Dalmia said.

For those who've loved Keventers since days bygone, the place is reminiscent of an outlet in Connaught Place (CP). In the heart of the city, the outlet is thronged by college goers, families and kids. However, the CP outlet was a distributor of Keventers milkshake and has now been renamed as Shake Square.
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The Keventers factory was originally located at Delhi's Chanakyapuri area, which is a diplomatic zone now, and so, the factories had to shut down in that area."Our CP outlet was a franchise outlet run by a distributor, so we had 48 distributors and the factory was ours. The distributors used to pick up the milkshakes or we would drop the shakes at the respective outlets," says Aman.

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Now, the brand is out to entice its patrons with new flavours. If you are a fan of candied fruits, then Tutti Frutti is bound to become your favourite flavour, though some may find it on the sweeter side. The Hawaiian Passion with a tropical flavour of pineapples was well balanced.

Many seem to be loving the chocolate hazelnut shake with a distinct nutty after-taste. Keventers has opened two outlest in the capital -- at the Select CityWalk mall in Saket and at the DLF Promenade mall -- offering something for every milkshake lover.


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