In a momentous achievement for India, the Indian Space Research Organisation (ISRO) has successfully launched Chandrayaan-3, the country's third lunar exploration mission. This has positioned India as the fourth nation to achieve this remarkable feat and the internet is swept by congratulatory posts. Among those joining in the jubilation is Amul, the dairy brand famous for its innovative and topical social media posts. Amul highlighted the achievement with their trademark wit and humour. Their latest topical is generating buzz on social media, entertaining both space enthusiasts and foodies alike.
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The post suggests celebrating the proud moment by eating something sweet - the Indian tradition for every happy occasion. It said "moon mitha karo" with a clever spin of 'mooh' (mouth) into the moon. It continued with suggesting having sweets for lunch or dinner, spinning lunch as 'launch'. The wordplay is quite clever and impressive!
Take a look at the post:
This isn't the first time Amul has delighted audiences with their creativity. The brand consistently showcases its knack for capturing the essence of current events and adding a delectable twist to them. Their quirky advertisements and buttery puns offer a refreshing and light-hearted perspective on global happenings.
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Amul's post on RRR song 'Naatu Naatu' winning an Oscar award was another delight to see. Did you miss the post? Check it out here.
Another reason these posts are so relatable is we all love to add butter (lots of it) to our sweets, toasts and snacks. And every happy news translates into a celebration with the thought of velvety butter in our mouth.
About Neha GroverLove for reading roused her writing instincts. Neha is guilty of having a deep-set fixation with anything caffeinated. When she is not pouring out her nest of thoughts onto the screen, you can see her reading while sipping on coffee.