What is the first thing you reach out for when untimely cravings hit? For us, it would have to be nacho chips. Crunchy and cheesy, nachos are quite the satiating snacks. Dip it into some fresh salsa or bake it with grated cheese, the options are endless. We all can agree that nacho chips are indeed addictive and we often end up finishing the whole packet without even realising it. So, what makes these crunchy treats so addictive? Is there something in them that makes us want to eat them, endlessly? A Twitter thread attempted to explain the science behind what exactly makes nacho chips, or even chips in general, so addictive. Take a look at the tweet here:
Since the early-1990s, PepsiCo has sold $1B+ of Doritos a year.
Why is the chip so addictive? From the ingredients to cooking method to texture, its engineered to pull all the psychological levers to make you crave the snack.
Here's a breakdown ???? pic.twitter.com/zg7dEJpbRL— Trung Phan (@TrungTPhan) March 20, 2022
Shared on Twitter by user @TrungTPhan, the thread has raked in over 9.5k likes and nearly 2k retweets. He used the example of popular brand Doritos to explain this phenomenon. "From the ingredients to cooking method to texture, it's engineered to pull all the psychological levers to make you crave the snack," he wrote in his tweet.
First, he said that highly processed foods had a greater chance to become addictive as noted in a study by American researchers. The next point was a high fat content and multiple levels of cooking that gave nacho chips a unique texture. A long list of flavour enhancers and significant amounts of cheese further added to the addictive taste of Doritos. Lastly, Doritos vanish quickly in just a single bite, giving our brain the signal that we need to eat more of it to fill our stomach. Thus, every packet of nacho chips leaves us wanting more!
A common junk food trait is the combination of fat and sugar. In nature, these compounds are rarely found combined.
There are a myriad of ways to mix them in standard cooking but the snack industry turned the combo of sugar and fat into a science.
Here are 6 ways Doritos do it: pic.twitter.com/CAM3adZHRr— Trung Phan (@TrungTPhan) March 20, 2022
Now that you know the science behind nacho chips and what makes them addictive, how about trying some healthy snacks instead? These interesting chips can be made at home and are actually much healthier than the packaged or store-bought ones.
Click here for all the healthy chips recipes.
Disclaimer: This content including advice provides generic information only. It is in no way a substitute for qualified medical opinion. Always consult a specialist or your own doctor for more information. NDTV does not claim responsibility for this information.
About Aditi AhujaAditi loves talking to and meeting like-minded foodies (especially the kind who like veg momos). Plus points if you get her bad jokes and sitcom references, or if you recommend a new place to eat at.