Avoiding complexities of real-time orders as well as managing the freshness of cooked food, WeCare (started by Ronak Soni, Vaibhav Zaveri and Dishant Bhatt) offers dry savoury snacks. The monotony of eating potato chips from the canteen can now be broken by ordering snacks like khakhra, alu laccha, soya sticks, dry kachori, etc. Vaibhav reveals "These are procured directly from a cooperative group of women as well as a factory nearby. We accumulate orders via email and also stock up enough in our room so that students can walk in and buy their favourite snacks when they wish to". The startup has reportedly already made a profit of 15-20% and the money has been reinvested into the business.
All this is well and good, but what do you do when you're brainstorming on a project at 2am and hunger strikes? In typical campus-behaviour, most project work is done late at night and into the wee hours of the morning. Group meetings and discussions at MICA are now more fruitful with a steaming plate of instant noodles, delivered right to the room. Devi Prasanna Pradhan has started a little food-shop of his own in his room and calls it The Khatti Stop. Operational only between midnight and 3am, it does not interfere with his class schedule and offers him the chance to try running an entrepreneurial venture while still in management school.
In a business environment where things are evolving every few months and the top entrepreneurs in the country are still in their 20s or early 30s, these students have decided to hit the ground running. Management education is no longer just about 4 Ps or the BCG Matrix but these institutes are slowly evolving into idea-incubators. These are exciting times indeed.