If you're a fast-food lover - chances are that you would know about McDonald's recent collaboration with popular Korean boy band BTS. BTS Fans, also known as the BTS Army, had plenty of reason to celebrate as their favourite band now released exclusive meals and merchandise through McDonald's outlets across the globe. But even McDonald's fans were taken by surprise when the burger joint decided to completely revamp its look and feel by turning purple. Wondering what we mean? Take a look:
.@McDonalds new purple layout pic.twitter.com/2UqqenIAdM— BTS Charts & Translations⁷ (@charts_k) May 26, 2021
(Also Read: Did You Know? This Is The Only McDonald's In The World With A Blue Logo!)
Yes, indeed. McDonald's has given up its trademark red and yellow colours for a bright purple. Right from the décor to the packaging of meals, the logo to the restaurant's outer facade and even the exclusive BTS merchandise being sold at McDonald's - everything has been rebranded thanks to the mega collaboration.
The reason that the colour purple was chosen by the burger giant was because of the connection to the band BTS. According to reports, the purple connection is created to BTS member Taehyung who said that the colour was the last one of the rainbow and meant to represent love and trust. "I Purple You," became a popular phrase among BTS fans.
Twitter users were quite intrigued to see this new avatar of McDonald's. Take a look at how they reacted:
McDonalds is turning purple ! #TheBTSMealpic.twitter.com/1ViXxUP3ux— Bielle♡⁷ ???? (@OT7STAN_0613) May 31, 2021
The purple background and yellow M are beautiful!!! And we have our own bangtan fries emoji #BTSMEAL ????????????????????????— EllieKay⁷ ???? (@Kay7Ellie) May 26, 2021
Good morning ☕️ the fans of Billboard No1 singers! (good afternoon, good evening and good night) my #BTSmeal shot! I had two ????????sets already while I was resting from twitter. pic.twitter.com/aHlYOPZyXm— Soo Choi ????No1 Hot100 (@choi_bts2) June 1, 2021
We've got the #BTSMeal with the purple packaging in India! ???? #BTSxMcDpic.twitter.com/np3sbWWpy4— ᴮᴱ디븨⁷ ???? (@BangBangtanOn) May 31, 2021
did I really go to two different mcdonalds just to collect purple packaging pic.twitter.com/AUZI1F7LZK— lea ✜⁷ ???? (@doyoonojin) May 27, 2021
(Also Read: Wait, What? BTS' Video Of Melting Butter Receives Over 13 Million Views)
The BTS meal by McDonald's has come to India as well. This one-of-a-kind BTS menu will start in McDonald's North and East India on 1st June, and in South and West India on 4th June 2021. The BTS meal will include chicken nuggets, fries, coke and dips.
About Aditi AhujaAditi loves talking to and meeting like-minded foodies (especially the kind who like veg momos). Plus points if you get her bad jokes and sitcom references, or if you recommend a new place to eat at.