The Festive Comeback - Perfectly timed, Maggi noodles are re-launching this Diwali, adding cheer to festive spirits. Nestle India has partnered with e-commerce website Snapdeal to roll out some of the initial and exclusive batches. These come pre-packed as a welcome kit with 12 packs of Maggi Masala Noodles and some exciting goodies. Maggi is available via a unique "flash sale model" on e-commerce platform Snapdeal, with the online retailer seeking pre-registrations of buyers for the instant noodles brand that made a comeback after a gap of five months. Flash sales or deal-of-the-day is an e-commerce business model in which a website offers a single product for sale for a limited period of time. It is a popular strategy for mobile phone launches, etc. and not a common one in the food space. Potential customers have to register to avail the deal. Registrations have already on Snapdeal's official website and the sale will begin November 12th onwards.
The e-commerce along with the Nestle has also being engaged in advertising for the same, take a look at the mammoth half-a-page advertisement published today in one of the leading national dailies.
And on social media -
Bringing to you your #DilKiDeal this Diwali! #SnapdealWelcomesMAGGIpic.twitter.com/xMNGJY9uKQ— Snapdeal (@snapdeal) November 9, 2015
And here's what the Maggi loving junta has to say!
Just ended up registering for my @MaggiIndia MAGGI on @snapdeal Now awaiting my Dil ki Deal for satisfying the hunger for Maggi..— Vipul Chaudhary (@TSiVipul) November 10, 2015
Registered ....Yowzaaaa @firstname.lastname@example.org/m4PAVYJJJN— GauravPangarkar (@gmpangarkar) November 10, 2015
@snapdeal and @MaggiIndia Bringing back smiles and filling up tummies!! :D— sujitha nair (@ssujithanair) November 9, 2015
Maggi is backkkk!!! Ye hai #DilKiDeal. #SnapdealWelcomesMaggi— Antariksh (@antrix190) November 10, 2015
There has been an overflow of Maggi registrations, take a look at what Kunal Bahl shared on Twitter:
500 registrations/minute and counting! @MaggiIndia fever like never before! Register here: https://t.co/zc3T3P4jq6https://t.co/1qrygWkYnY— Kunal Bahl (@1kunalbahl) November 10, 2015
And some celebrity love pouring in as well!
Snapdeal - You made me very happy with this Maggilicious Dil Ki Deal. #SnapdealWelcomesMAGGI RT this tweet: https://t.co/FnTCcqCnpY— mandira bedi (@mandybedi) November 9, 2015
Love you @snapdeal for bringing Maggi back. Definitely getting one. Yehi hai #DilKiDeal#SnapdealWelcomesMAGGIhttps://t.co/CQrK6VzHer— Shruti Seth (@SethShruti) November 9, 2015
This is how Nestle India and Snapdeal expects our new year to be!
The Perfect Calendar with the perfect New Year Wish. Get yours in the Maggi Welcome Kit! #SnapdealWelcomesMAGGIpic.twitter.com/YPbkeZbeMw— Snapdeal (@snapdeal) November 9, 2015
What about you? Has the Maggi comeback made your Diwali beyond exciting? Tell us in the comment box below.
Is Maggi Welcome Kit your #DilKiDeal this Diwali? #SnapdealWelcomesMAGGI— Snapdeal (@snapdeal) November 9, 2015