Social media has become an important tool for brands to engage with customers. We have often seen food brands like Swiggy, Zomato, and Dominos interact with users every now and then. Recently, these brands also trended thanks to the hilarious Met Gala memes that they shared. But not all social media interaction by brands is a good idea. Pizza Hut was recently caught in the middle of a social media spat with a Twitter user. It all started when @Zohadtweets asked Pizza Hut for the number of likes on his tweet to get a free pizza from the popular pizza chain. Take a look:
I mean it's worth a try. pic.twitter.com/rCqcqlSo8z— Zohad (@Zohadtweets) October 1, 2021
(Also Read: Free Pizzas And Special Cartoon To Honour Mirabai Chanu's Olympic Win)
"I mean it's worth a try," wrote the user in his caption. In the picture that he shared, we could see him asking the official handle of Pizza Hut, "Bro how many likes for 1 extra-large pizza with 6 garlic breads and a coke?" To this, Pizza Hut responded by saying, "10,000." Soon enough, the likes on the Twitter user's post crossed 10k, and Pizza Hut agreed to send him over free pizza. However, they said that the delivery would take two weeks and they only had a large pizza and no option for extra-large. Take a look:
Will take 2 weeks ? Large only ?
Forget it, keep your pizza man, don't want it. This is disrespectful to all the people who participated. I'm not going to pizza hut ever again. pic.twitter.com/BJBqxllzJq— Zohad (@Zohadtweets) October 2, 2021
Asking him for his number and address, they assured him that he would get the pizza within the next two weeks. The Twitter user did not like this response by Pizza Hut. He said that his original request had been for an extra-large pizza, and not a large one. The unjustified delay in delivery also irked him. "Forget it, keep your pizza man, don't want it. This is disrespectful to all the people who participated. I'm not going to pizza hut ever again."
A volley of tweets was then exchanged between the official handle of Pizza Hut Pakistan and the Twitter user Zohad. Take a look:
We have permanently discontinued XL. Only Large is available. Sorry, should have pointed that out earlier. We can't commit a time period lesser than that. Don't worry, you'll get it within 2 weeks.— PizzaHutPak (@PizzaHutPak) October 2, 2021
2 large pizzas are not equal to 1 XL pizza. 2 large pizzas = 24 inches while 1 XL pizza = 15 inches. The offer is the same. Please respond by tonight with your address and contact details, after which this offer won't stand. Looking forward to serving you. Apologies again...— PizzaHutPak (@PizzaHutPak) October 2, 2021
You don't apologize & give deadlines in the same breath. That tweet alone gave you a million impressions & yet arguing like a child on a couple o inches. This is embarrassing. I don't want your pizza or anything to do with you, get out of my mentions. #pizzahutcancelledhttps://t.co/F1TO9cBNjZ— Zohad (@Zohadtweets) October 2, 2021
(Also Read: Pizza Hut Delivers Pizza to the Top of Mt. Kilimanjaro: Scores Guinness World Record)
The Twitter discussion then became a full-blown controversy. Other users also chimed in their responses, asking Pizza Hut to fulfill their promise of giving free pizza to the user. Several pointed out that the pizza chain was getting free promotion through all these tweets, and could be boycotted if they did not provide free pizza as agreed. Take a look:
@PizzaHutPak if you don't have an XL then give him two Large Pizzas if you don't want the whole Twitter to boycott you— م (@remusloopinn) October 2, 2021
Yah, we've agreed for 2 large pizzas— PizzaHutPak (@PizzaHutPak) October 3, 2021
why's pizza hut typing like my 13 y/o brother?????— eyeman | men hate acc???? (@NadeemIman) October 2, 2021
@PizzaHutPak don't be pathetic. Send him what was promised till tomorrow or we gonna boycott you.
(P.S: you also got free promotion????)— Procrastination¯\_(ツ)_/¯???????? (@Bejuttt) October 2, 2021
@McDonaldsPK i know u will never dissapoint!— Malik (@DesiBurger23) October 2, 2021
Finally, it seems that the issue has been sorted with Pizza Hut agreeing to provide two large pizzas instead of a single extra-large one. What did you think of the controversy? Tell us in the comments below.